5 Whitehat Link Building Services That Should Be In Your Arsenal

5 Whitehat Link Building Services That Should Be In Your Arsenal

A website without any backlinks usually isn’t going to fare too well with your search engine ranking. Since these backlinks are the backbone of the search engine algorithm, it’s important that you’re developing the right backlinks to see your website rise to the top for the keywords you’re trying to target.

As Google starts to crack down on shady link building practices, it’s essential that you focus on building solid links to avoid a potential penalty. To give you an idea what search engines are looking for, here are some white hat link building services you may want to consider:

  1. Guest Posting

    A good guest post is going to be published on a website that is filled with unique content from the owner and will also have a lot of user interaction. Long gone are the days where you could post a guest post on a low-quality website that is filled with nothing but low-grade guest posts.

    If guest posting is done right, this is a great way to develop your brand, draw in click-through traffic and of course, increase your search engine ranking. When hiring an outside guest posting service, you’re going to want make sure that you look at previous samples and pay close attention to the websites where the guest posts show up.

  2. Press Releases

    Press releases are a great way to get the word out about an event or even a launch of your website. Like guest posting, developing a top-notch press release is a wonderful way to get your message in front of thousands of media members, which could lead to a lot of press on authoritative domains.

    However, if you’re going to buy a press release through a service, always make sure that you don’t skimp on the price because most of your cheaper services are going to be no different from submitting an article to 500 worthless directories.

  3. Citations

    Citations are gold when it comes to local SEO. If you’re not familiar with citations, they are listings that show up on prominent websites, such as Yelp, YellowPages.com and so forth. These listings are going to show the name, address and any other information that relates to the business.

    Since there are hundreds of websites where these citations can be built, this is an amazing way to build credibility with the search engines and draw in a lot of click-through traffic through the listings. If you’re going to hire a professional citation building company, make sure that you pay close attention to the websites that they are going to post on. Today, you don’t want to focus on the link quantity, but rather the quality.

  4. Social Media

    When you think about social media websites, there’s a good chance that Twitter and Facebook come to mind; however, did you know that hundreds of reputable social media websites out there that you can create an account with?

    Within these profiles, you will be able to include your URL, any contact information and as time goes on, you can update your profile with any information you want to share.

  5. Targeted Blog Comments

    No matter what niche you’re working with, there’s going to be a good chance that there are a handful of blogs that you can comment on. Commenting on a blog is another great way to network with other website owners, draw in more click-through traffic and if the link is followed, it can help with your search engine ranking.

    If you’re thinking about hiring a blog commenting service or doing it on your own, you’re going to want to focus on adding an informative comment and not focusing on the SEO side of things. As long as your comment adds value and doesn’t seem spammy with a keyword generated name, it should be approved.

Andrew Scherer

I've been involved in digital marketing for over a decade, since 2006. Marketer's Center gives digital marketing consultants the ability to easily scale their local marketing agencies in a way that isn't labor-intensive and still very profitable. If you want to get my "6 Month SEO Plan" please request a free reseller dashboard account here. You'll also be able to download a price list for all of the services we offer. You can connect with me via Facebook in our Local Marketing Freethinkers group, or via Twitter and Linkedin.

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