According to Think with Google, 50% of all people who perform a local search on their phone end up going to a physical store within a day.
It’s no secret that local SEO is essential for brick-and-mortar as well as service-based businesses. And while you can follow the usual SEO formula to boost rankings and increase awareness, it’s necessary to have a local focus.
Tools such as Yext and Local Listing Ninja make it that much easier to list businesses on a variety of different directories, while managing listings for multiple clients at the same time, but is Local Listing Ninja a tool you should be considering?
Local Listing Ninja – A Brief Overview
Local Listing Ninja is fast becoming the most talked-about alternative to Yext. In a nutshell, the platform claims to place your business on more local business directories for less.
Local Listing Ninja forms part of Tutelary Marketing, a full-service local SEO agency based in Nashville. Since the Tutelary team was already taking care of local listings for their clients and was aware of the impact that listings can have on rankings, they decided to create a tool that local businesses could benefit from.
The platform makes it easy for local businesses to add and manage listings across a wide selection of local directories from one easy-to-use dashboard, but how does this tool compare to Yext?
Local Listing Ninja vs. Yext – A Quick Comparison
Let’s do a quick comparison between Local Listing Ninja and Yext.
- Expertise. Both platforms are backed by a team with years of experience in the SEO space, however, the Local Listing Ninja brand is still new
- Number of Directories. While Yext only places local businesses on 55 local directories, Local Listing Ninja has 77 directories
- Client List. Since Yext has been around for longer, they do have quite an impressive list of clients but Local Listing Ninja has already managed to rack up quite a decent amount of positive reviews from clients in a short space of time
- Listing Ownership. This is one area where Local Listing Ninja stands out. Clients still own their listings should they choose to cancel their membership. Yext, on the other hand, retains ownership of the business listings they create
- Cost. Yext currently charges an annual fee, while Local Listing Ninja only asks for a once-off fee to use their services. The once-off fee is slightly more expensive but it is only once-off. There is a catch though, if you do need to update your listings, you will need to pay another once-off fee of $100 if you don’t want to manually update the listings yourself
- Automated Updates. While Yext automatically updates business listings across all directories whenever a change is made, Local Listing Ninja does things manually. There are pros and cons to both these options. One is faster but the other is probably more accurate
- Duplicate Discovery. Both tools are designed to pick up on duplicate listings on the same sites as well as bad data to avoid damaging your Google rankings
- Enhanced Content. Both platforms allow you to add photos, descriptions, keywords and any other important information you want to highlight on your listings
- Added Features. Yext does offer slightly more bang for your buck in terms of additional features, including reputation management and review generation
Local Listing Ninja Reviews
If we look at sites such as Facebook and SiteJabber, there are no negative Local Listing Ninja reviews as yet.
Of the 114 people who have reviewed Local Listing Ninja on Facebook, all of them have given the platform a five-star rating. Clients agree that the team is professional, fast, and the platform has helped them save a lot of time.
The same goes for SiteJabber, so far the platform has a five-star rating, with reviewers agreeing that Local Listing Ninja makes it easy for small business owners to manage their listings and boost their rankings.
Overall, choosing between Local Listing Ninja and Yext all depends on what your needs are. If you just want to get set up and are happy to manage your listings yourself thereafter, Local Listing Ninja is a great fit. If you would prefer for a third party to manage your listings and assist you with additional SEO services, Yext is probably better for your business.