Chapter 8:


SEO services tailored for the UK market are essential for businesses aiming to improve their online visibility.


White Label SEO UK Resellers

Does SEO stress you out? Have you been searching for months to find a capable SEO team only to find the quality is mediocre or the fees are too expensive? Then white label SEO might just be what you need.

UK SEO reseller agencies provide white label SEO services you can brand and package as your own. It’s flexible and professional. Your clients are happy. And all the time-consuming labor in your current business is taken off your load.

In fact, if the SEO white label agency is good, you can provide a better service to your clients and give their sites a healthy boost at a lower cost. If you are based in the UK and working with UK clients, it is crucial to choose good white label services that are also based in the UK and know how to target UK searchers on Google.

I’ve listed 8 (Search Engine Optimization) SEO resellers in the UK below to save you time browsing Google for the best options you can use to provide SEO services to your clients.

1. Marketer’s Center

Marketer’s Center has served more than 2,000 agencies and 10,000 clients throughout the years with their white label SEO reseller services. The great thing about this SEO company’s services is they are specifically designed to help agencies and marketing consultants grow, including those from the UK.

Marketer’s Center has a variety of packages you can choose from to suit your specific needs and wants. Their (SEO) Search Engine Optimization services include:

You can visit their services page to know more about their packages.

2. SEO Resellers UK

SEO Resellers UK is a branch of SEO Resellers, a successful SEO reseller agency. They handle campaign creation, SEO, marketing, link building, and the like for your customers. Some other (SEO) Search Engine Optimization services include:

  • Web design
  • Google Ads campaign management
  • Copywriting and blogging
  • Social media marketing

They will help you kickstart your digital marketing business, and even give you a legal guide to ensure your business is safe and your clients get paid.

Head over to their website to learn more about their SEO company and to see reviews clients left on Facebook and Google.

3. SEO 21

SEO 21 claims they have gotten over one million pages to rank on the first page of Google. They also claim that the average client stays with them for eight years and that they have a 95 percent client retention rate, which is pretty impressive.

All link building and (SEO) Search Engine Optimization services are provided in-house.

Unlike some SEO agencies, they do not outsource their link building overseas. It’s a practice that helps save money but can lead to a drop in rankings in the long term due to low-quality backlinks and possible penalties.

SEO 21 uses only white hat SEO tactics for their own clients, and they will do the same for your clients when you sign up for their reseller program. You can head over to their client portfolio to see results from real clients.

4. Dispense Digital

Dispense Digital is a UK-based white label SEO agency that provides services such as:

  • Link building
  • On-page technical SEO
  • SEO audits and research
  • Local SEO
  • Content marketing to your clients

They also offer paid PPC management to clients who want to pay money for traffic. They’re pretty transparent about what they do, so head over to their site to learn more or to talk with them about a possible partnership.

5. Digital Search Group

Digital Search Group is another UK white label provider. You get weekly SEO reports you can provide to your clients to help them visualize their performance and instant traffic reports via their Google Analytics integration.

They supply (SEO) Search Engine Optimization services such as,

  • Perform organic content outreach to high-quality sites in an effort to get high-quality backlinks
  • Develop local citations to improve local SEO. You will be able to provide link reports to your clients as well so they can see where they get backlinks from.

In addition, if your clients have any bad links that are hurting their SEO rankings, Digital Search Group will be able to either remove those links or disavow them, so they no longer affect their rankings.

Fun Fact: Bad links can happen due to a sabotage campaign by a competitor or due to bad SEO tactics in the past.

A cool aspect about Digital Search Group is that if you are interested in possibly partnering with them, they will perform a mini audit of your client’s website.

They’ll assess SEO factors like metadata, content performance, backlinks, page load speed, and more. Then, they will recommend a strategy to help your client improve their rankings.

You can learn more about this SEO company on their website.

6. SEO Moves UK

SEO Moves is a white label SEO provider based in the UK.

They provide detailed reports with clear graphs and tables. You can provide these to your clients so they can understand where they are holding in terms of SEO and how they can significantly improve.

SEO Moves is one company that has its own SEO clients, but they will provide you with a 20 percent discount compared to their own clients. As a result, this can help you earn a profit.

They also offer a free SEO analysis for any site, which you can get on their website. Click here to learn more or to set up a free call.

7. Click Intelligence UK

Click Intelligence is a white-label UK-based SEO provider.

They will start by auditing your client’s website and determining what they lack in terms of SEO. This also includes building links and removing any Google penalties that might be holding your clients back. Lastly, they offer local SEO and mobile SEO optimization as well.

You also get a dedicated account manager who will work with you to help you meet your clients’ needs. You can go to their website to see case studies, learn more, and get in touch with them.

8. 123 Ranking UK

123 Ranking has excellent reviews from clients on Trustpilot. As an SEO agency yourself, you can use their white label reseller program to provide top-notch SEO services to your clients. To learn more or to send them an email, visit their website.

How to choose the right white label SEO reseller service

Choosing the right white label service isn’t something you want to rush through, especially if you want to see high-quality results for client websites, higher ranking search engine results, and boosted online visbility.

Unless your reseller SEO service is reputable and has a good track record, you risk upsetting your customers, frustrating your business, and wasting time and money. Here are some questions to help you when choosing the best SEO reseller service:

  • Is this particular service scalable, with the tools and resources to grow with your company and maintain that growth?
  • Does the service or SEO company give reliable feedback and accurate reports?
  • What’s their customer service like as an SEO company/provider? Are they timely and helpful? Is their tech support knowledgeable?
  • Does the white label SEO agency/company have updated strategies in their SEO campaign as they actively keep up with the ever-changing SEO trends?
  • How quickly do they deliver on their work?
  • Do they keep track of Google algorithm updates? Are they aware of the latest trends to adjust their strategy and maintain or improve keyword rankings?
  • And lastly, what is their track record as an SEO reseller program? Are their other clients and customers satisfied with their work? Are there positive results backing their claims?

How white label SEO services work at Marketer’s Center

Whether it’s content creation, on-page optimization, building links, or any search engine optimization service, offering (search engine optimization) SEO services must maintain a quality standard.

By choosing to work with us, here’s how we help you save thousands of dollars hiring and training your in-house team and shave off loads of hours in a day off your back:

Detailed SEO Audit

Every SEO campaign starts with an audit to measure what practices benefit your SEO campaign goals and which ones need improvement. Without an audit, it’s difficult to create a solid SEO strategy to achieve the results and SEO campaign goals your client expects.

SEO or Search Engine Optimization changes constantly. An audit helps you narrow down solutions you should focus on rather than apply every solution possible.

Take, for example, keyword stuffing. Some might think it’s good SEO practice to use as many keywords as possible to improve search engine results and rankings. The more the better, right?

In Search Engine Optimization (SEO), this isn’t the case. Using too many keywords can result in a Google penalty, and it would be a poor SEO strategy that would only backfire.

You wouldn’t want to offer SEO services to a digital marketing agency and make this mistake since a penalty could not only remove websites from search engine rankings, but it also becomes harder to recover and regain the top spots.

Having an audit in place doesn’t just benefit your SEO campaign and SEO strategy. Overall, it’s critical to the success of any digital marketing or content marketing strategy.

Various Packages That Fit Your Needs

For many agencies, we understand search engine optimization services aren’t a one-size-fits-all solution. There are several ways to increase traffic and generate revenue.

A marketing agency that wants to significantly improve their client’s online presence locally and generate revenue can tap into our local SEO (search engine optimization) services such as:

  • Hyper-local citations for local businesses that want to improve local rankings
  • Big citations for building authority
  • Citation Cleanup and Boost to fix inconsistent citations that could be hurting your rankings
  • Local citation and website audit to find out why your site isn’t ranking and how to improve it

Now, what if a client of yours is looking into link building or organic SEO? Marketer’s Center also has link building and organic SEO services you can provide as a marketing agency to your clients!

You can check the full list of services here. In case you’re looking for a specific package or a service your client mentioned and you’re not sure how to go about it, simply ask a question and I’d be happy to guide you through it.

Fast Turnaround Time

We make sure your client receives the results and progress on a timely schedule. If we’re taking longer than expected or you prefer to receive regular updates, we make sure to follow up on our progress and deliver our services ASAP.

Easy to Use Dashboard With Pre-Loaded Data of Clients, Manage Email Records, Client Info, and More

What’s the point of having strong features and services if it’s hard to keep track of and manage? Our dashboard allows you to see everything you need to:

  • View orders as you receive them to keep things simple and efficient
  • Keep track of your assistants so you don’t miss out on any blind spots
  • Access to pre-loaded client data so that creating new orders for clients is faster and more efficient
  • Find your reports easily including any important transactions and make comments as needed

Why Work With Us?

Marketer’s Center has served 10,000+ clients and 2,000+ agencies over the years with white label services.

Our service extends to continually supporting your needs via the assurance of high-quality services and constant tips and tricks to help you navigate through the SEO industry. For agencies who are new to SEO and have no clue where to start, our blog is one resource anyone can use to boost their SEO knowledge.

But it doesn’t stop there. There are also free comprehensive guides you can use relating to Search Engine Optimization, Digital Marketing, Local Search Engine Optimization (SEO), Paid Advertising, Google, Link Building, and so much more!

And if you’re worried about the price, we’ve made sure the prices don’t hack and slash your budget. You can juggle multiple clients at price-friendly rates without the hassle of inefficiency or anxiety that the results are subpar.

Our experience in SEO taught us there are many ways to improve our SEO services over time and constantly tweak our methods to provide high-quality results for your agency’s SEO and digital marketing needs.

What is white label SEO and how does it work?

What is white label SEO, and how exactly does it work?

To know if a reseller SEO service is right for your business, you need to know what it is and what the alternatives are.

What Does White Label SEO Mean?

White Label SEO (also referred to as private label SEO) is a way to outsource SEO services to an agency that you pay to handle either your own business or blog’s SEO or the SEO needs of your clients.

How a White Label Service Can Significantly Improve Your Business

A white label SEO service has the tools and resources to optimize online visibility and increase traffic of you or your client’s business, giving you time to focus on other aspects of your company.

These SEO Services include analytics, SEO audits, and optimization processes to maximize profits, generate more revenue, and overall, boost your digital marketing strategy.

Why SEO?

SEO is now more important than ever.

With the rise of social media and online activity, establishing a strong online footing creates higher brand awareness and engagement. The majority of your consumers turn to Google for questions, answers, purchases, and virtually any type of transaction.

And that’s where SEO shines.

By creating an effective SEO strategy, businesses can expand their network and build more relationships online by using SEO techniques to increase awareness, conversions, and traffic.

Without expert knowledge of SEO tools and techniques, your entire SEO campaign could lead to drained resources and heaping costs.

White label services have the expertise, experience, and tools to handle your SEO needs. Hiring a white label service is more beneficial to your business and overall to satisfying your clients.

Fast Fact: Another way to improve your business apart from using an SEO reseller program is to opt for white label link building.

White Label SEO vs. Guided SEO?

One of the potential issues that can arise when using white label SEO services is work done by unprofessional or unreliable sources. It’s challenging, time-consuming, and inefficient to juggle project relationships along with many clients with outside agencies.

An alternative to white label SEO is guided SEO.

Guided SEO provides the training materials to equip your team and head up SEO, so you don’t need to outsource. You also get SEO coaches and guided courses with homework and assignments. This way, you can train even new team members to manage your SEO projects with checklists and guides to ensure quality work.

With guided SEO, you also have the option to hire contractors you can work more closely with than you might be able to with a white label SEO service.

White Label SEO Services FAQs

Before choosing a white label SEO service, knowing what they are and what they do isn’t enough. Because you also need to know:

  • What you can expect to get out of white label SEO services or an SEO reseller program
  • What pitfalls to be wary of when using SEO services
  • How much you can expect your budget for a service is

I’ll discuss these in the sections below

What are the Main Benefits of Using White Label SEO UK Services?

The reasons you should consider outsourcing to a white label SEO service are numerous and can impact your business, agency, and digital marketing strategy significantly.

Benefit #1: It’s More Cost-Effective

Hiring white label services is more cost-effective. Why? Because of these 3 reasons:

  • Paying for white labels is cheaper than purchasing the tech, getting the resources, and training your team. Building links alone can be frustrating, and the time it takes to learn and train an in-house team is a costly expense.
  • With experts handling the SEO, you’ll see higher site traffic and a sales boost. Not to mention, good SEO paired with a quality product improves customer satisfaction.
  • Expand your service offerings without the hassle and pressure of building a team from scratch
Benefit #2: SEO Expert Solutions to Increase Traffic and Boost Your Website to Top Search Engine Rankings

Outsourcing to a white label or reseller SEO company ensures you can take full advantage of SEO features.

It also allows for more specific and niche solutions from experts. These experts provide enhanced knowledgable insights about different fields of interest or, in this case, countries, which will have different SEO techniques than others.

Instead of learning SEO from scratch, SEO outsourcing allows you to save on heavy expenses and rely on SEO experts that have the experience to increase traffic, boost rankings, and create an effective SEO campaign overall.

White label SEO services also give detailed monthly reports so you can keep track of statistics, analytics, and rankings for easier management in between.

Benefit #3: More Time to Focus on Your Business

There’s no denying hiring a white label SEO service saves you a lot of time. Time that you would spend looking for SEO experts, training new recruits, adding more staff to your payroll, and managing a new business unit.

Doesn’t all that sound tiring? Let alone, worrying?

A white label SEO service takes care of directing more traffic to your business and optimizes your site for higher online visibility.

This way, you and your team are free to focus on your actual business. SEO can be time-consuming and requires a ton of resources to run optimally, so using an SEO provider can reduce the time you spend on an SEO campaign nearly by half.

What’s the Average Cost of a White Label SEO Reseller Service?

What you invest in purchasing white label SEO reseller services will vary on your package. Services may offer several SEO reseller packages, so choosing one will determine your project and goals.

Every SEO campaign varies and so do the costs, so I listed the various packages you might come across below.


Sellers that offer their services at hourly rates range anywhere from $75-$150/hr.


You can expect to spend on SEO services anywhere from $500-$2,000 per month.

Flat rate

Sometimes also called a flat fee. This is dependent on the specific project but averages around $1k-$10k.

Tiered Services

With tiered services, the monthly rate goes up the more you add to SEO reseller packages with many starting at around $120/month.

Are White Label SEO Services Worth the Cost?

The up-front cost of SEO reseller services may seem high. However, reseller SEO is still cheaper than purchasing all the tech and resources while training your own team. You could reasonably expect to spend up to if not more than $70k.

Is White Label SEO Considered a Good Practice for SEO Experts?

For most businesses, companies, and agencies, it makes practical sense to outsource to a white label SEO reseller service.

The benefits outweigh the risks and you can eliminate most risks by simply doing your research before choosing a white label/reseller SEO package. It is more efficient both in cost and in time and ensures you tap into your company’s full potential as an online presence.


So, there you have it – eight UK SEO resellers you can use if you need to provide SEO services to your clients. If you are not from the UK, like, if you are from Australia, for example, you may want to consider resellers that can cater to the local audience and customer base.

Who would benefit the most from using reseller SEO services?

  • If you don’t have the time to offer them yourself because you are working on other projects or
  • You feel like you don’t have enough expertise to do it yourself

Then you can use one of these SEO reseller agencies to provide your clients with excellent SEO services at a low cost.

And one final tip.

Always check case studies first and try to get a free consultation before you start so you can learn whether a white label agency is right for you. Nowadays, SEO plays an integral role in your digital marketing strategy. If you’re looking for SEO reseller programs, head over here to expand your list of options.

Chapter 7: White Label SEO in Australia Chapter 9: White Label SEO Pricing Comparison