Local optimization is a lot different from trying to rank a website worldwide. If you’re trying to rank a website locally, there are some great link building strategies that you can use to see your rankings slowly rise to the top that normally wouldn’t work well with a website that is trying to rank globally.
As you can only imagine, link building, no matter what kind of website you’re trying to rank, is going to take some time. If you feel you don’t have the time to dedicate to link building, you may want to consider outsourcing your work to another company. If this sounds like something of interest, here are some effective link building strategies you may want to outsource:
A local citation is a reference to your business name, address and phone number. These citations can be listed on hundreds of reputable websites online, such as Yelp, Foursquare, YellowPages.com and more. The more citations a search engine sees, the more reputable your website is going to look. Since it could take hours to submit your website to these citation-based websites, it’s only best to spend a few extra dollars to have someone else do it for you.
Big Local Data Websites
Submitting your website to big websites, such as Infogroup and Acxiom, allows your business listing to be shown across multiple resources on the web. These data aggregators are powerful because once a website is submitted, the data is shared with major websites like Google Maps, Apple and many more. Similar to citations, submitting your website to big local data websites is an amazing way to be seen and draw in outside search engine traffic.
Since many local businesses don’t develop videos for the Internet, this is your chance to create a few informative videos and have them distributed across multiple channels. As these videos are distributed, you’re going to build links and get your video seen. If you optimize your website and video right, you can often see your website and video show up in the top 10 results for your primary keywords.
Commenting on local blogs is a great way to build links and make a name for yourself in the community. As long as the blog comments are informative and don’t use over excessive anchor text, there shouldn’t be a problem with it. While you don’t want to have all of your backlinks coming from blog comments, this is a strategy that you may want to consider using from time to time.
Sharing your expertise with other bloggers is a great way to dip into their audience and get a solid backlink. Similar to blog commenting, you’re going to want to make sure that you’re targeting credible websites and writing content that people actually want to read. If your content is good enough, this is a great way to draw in additional clicks, get your name out there and even network with that website owner.
Start a Scholarship
If you have the funds to start a scholarship, this is a great way to help the community and build a ton of great backlinks. The first thing that you’re going to want to do is think about a scholarship idea. Who do you want to target? What do you want them to do? Once you have the details, find local colleges and businesses in your area that will be willing to link out to your scholarship page.
All of the backlink strategies mentioned above can easily be outsourced to an outside company. However, before you choose a company, always make sure that you do your due diligence and be certain you’re working with a company that doesn’t take shortcuts. By working with the right company, this is a fantastic way to set aside more time to work on your website instead of having to worry about building links.