What Makes a Quality Link Building Service?

What Makes a Quality Link Building Service?

Trusting someone else to build your backlinks is a big deal. If the agency fails to build the right links, you might as well kiss your rankings goodbye and count on seeing a penalty coming your way, which can be next to be impossible to get rid of if thousands of bad backlinks were created.

While there’s nothing wrong with hiring an outside service to build backlinks, you have to understand what you need to look out for to make sure you’re making the right choice.


A good link building company is going to offer a lot of evidence that comes in the form of case studies or even reviews from past customers. Sure, while companies can post fake case studies and reviews, the best thing that you can do is research their reputation.

For example, if you were to find a reputable service on a popular SEO forum, you could see what other forum members are saying about the service. If reputable members with lots of forum posts are saying great things, then you could take this as a good thing; however, if the service posts reviews on its website from people you never heard of, this could be a red flag. In the end, results are going to come from a real person and a website.

Always Avoid Automation

Building as many links as you can isn’t the name of the game anymore. A solid backlink profile is going to have links from reputable websites, not hundreds of blogs that post duplicate content.

When choosing a service, make sure that they build every link by hand and use no automated software. As much as the service can boast that its software works, you have to understand that automation doesn’t work anymore.

Be Informed

Backlinks have always been the main reason your website ranks, and while some strategies have disappeared, many have worked for close to 20 years now. One strategy that has worked for some time are contextual links. These are the links that show up naturally within an article that is relevant to your niche.

The key here is to hire a service that builds links that you can use for years to come. Try to avoid article directory services, low-grade press releases, social bookmarking and links that show up in the footer or sidebar of a website. While these services may be cheap and you see it as a backlink, you have to understand that these backlinks no longer hold no power and can get you penalized in a heartbeat.


Any company can pitch a good sales pitch when they want to acquire you as a new client; however, behind every good pitch is a company that is looking to steal your hard-earned cash.

Before you hire a company, search for the company online to see what other people are saying. If nothing comes up, the company may be too new and could be seen as a gamble, but if a lot of reviews come up, browse through them to see what others are saying. A solid company will have a fair amount of positive reviews with a negative review here and there.

Avoid Guarantees

One large red flag that can give most bad link building services away are guarantees. If a company guarantees a ranking, it’s best to turn the other way. As you probably know, there’s no guarantees with a search engine ranking. Since there’s so much that goes into an algorithm, it’s hard to predict exactly where you’re going to rank.

If you treat hiring a link building company like hiring an employee, you shouldn’t have a hard time hiring a new service. As long as you take your time, ask the right questions and follow the tips above, you should have great links pointing toward your website for years to come.

Andrew Scherer

I've been involved in digital marketing for over a decade, since 2006. Marketer's Center gives digital marketing consultants the ability to easily scale their local marketing agencies in a way that isn't labor-intensive and still very profitable. If you want to get my "6 Month SEO Plan" please request a free reseller dashboard account here. You'll also be able to download a price list for all of the services we offer. You can connect with me via Facebook in our Local Marketing Freethinkers group, or via Twitter and Linkedin.

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