Ranking a website locally is usually going to be no different from ranking a website globally. Depending on the local industry, competition and your geographical location, some local websites can rank with as little as one to two authoritative links, while in some areas where more than a few million people live, it could take a lot of authority before you even see your website crack the top 50.
Long gone are the days where you simply focus on the number of backlinks pointing to your website. Today, authority is more than important than ever, and since there are no shortcuts in the SEO world, it’s extremely important that you’re building the right links to avoid a penalty and see your website rank, staying there for years to come.
As you can imagine, building links in any industry is going to take some time, and if you don’t have it, you’re going to more than likely have to outsource your work if you want to rank. To get you on the path to building the right links, here are some local SEO link building services you may want to try:
Citations are directories that are focused on businesses that generally have a physical address. Most of the time, these websites will allow you to post your address, contact information, some specials and messages you want to give out to the public. Building citations is a great way to develop a lot of reputable links and draw in a lot of click-through traffic at the same time.
Like citations, there are a lot of social media websites that allow you to do the same thing, such as posting your website URL, address and so on. Aside from Facebook, Twitter and Pinterest, there are hundreds of reputable social media websites that you may want to become active on. Keep in mind that unlike citations, you’re going to have to stay active on these social media outlets if you want to see desirable results because studies have shown that the more active a profile is, the more powerful that link and those social signals can become.
Press releases are a great for any industry. Whether you’re launching a new product, having a crazy sale or expanding your brand, you may want to consider a press release when you want to let the media know about something that’s special. Again, long gone are the days where you want to use press releases as a sole link building tool. While these press releases can still develop links, your main goal is to try to drive in as much media attention as possible, which in turn, will lead to a lot of exposure, links on prominent media websites and a lot of direct traffic.
Similar to citations, data aggregators will feed its listings to hundreds of other websites when you submit your initial listing. For instance, if you were to submit your website to three influential aggregators, such as Infogroup, Acixom and Factual, those websites, in turn, would submit those listings to 20 other major websites, making your backlink profile pretty powerful.
No matter how small or large your city is, there are going to be local organizations that are looking for sponsors. This is a great way to build a great reputation in the community and gain a great backlink at the same time. For example, a local animal shelter may be more than willing to let your company become a sponsor for $25 per month, or a local food shelter may be willing to link to those that make a one-time donation. These opportunities can often be found by searching for local non-profits in your area or asking someone at your local Chamber of Commerce.