If you own a small business, then there’s probably a good chance you have a website that promotes your goods and services. Well, if you want that website to draw in additional sales and rank high on search engines, it’s essential that you’re using the right techniques to increase your traffic.
Since ranking a website locally is a lot different from trying to rank a website worldwide, local businesses are going to want to take a different approach when it comes to building backlinks toward a website. If you build the right links, this can lead to a higher search ranking, which in turn, can lead to more sales.
To successfully rank as a local business, here are some backlink and marketing strategies you may want to implement:
To Google, citations are like backlinks; however, it is slightly different. In the local SEO world, local businesses are able to place listings on various websites across the web. These listings can include everything from contact information to reviews, and by going this route, it’s a great way to build a solid backlink profile and draw in great referral traffic.
Since most citation building can be repetitive and very time consuming, it’s best to hire an outside service that can do all the dirty work for you. The great thing about these companies is that most have a database filled with hundreds of directories that cater to specific industries, and not only that, some can even research your competitors to see what kind of citations they used in the past.
Press releases generally do well for businesses that have some news to share, such as a new product or event. The great thing about a press release is that you can draw attention to your brand and build links at the same time. Best of all, if your press release is good enough, the press attention can be great, leading to your backlinks spread across many reputable media websites.
If you’re going to build press releases, you’re going to want to make sure that you’re choosing a service that uses reputable outlets. Never settle for a company that sells press release services for next to nothing because if you do, you’re going to get what you pay for. In fact, if your press release is spread across multiple low-quality websites, you could risk a search engine penalty.
Data aggreggators are similar to citations, but are designed to get you on larger websites that normally “nofollow” its links. However, don’t let that scare you. These aggreggators are the must-have directories that can be seen by thousands of potential customers.
Just like citations, it can take hours to submit your data to a handful of websites. If you don’t have the time to submit to these influential websites, then it may be best to spend a few dollars to have a third-party do the work for you. If the listings are done properly, this is a great way to send in traffic outside of the search engines.
Commenting on local industry blogs can be a great way to build your brand and help you network with others. While this tactic worked great in the past, you’re going to want to use blog commenting sparingly. When commenting, try to steer clear of using keyword-rich names and short comments that provide no value.
Even though the SEO community has been in an uproar lately with guest posting, it doesn’t mean you should avoid it. Guest posting is an amazing way to draw in traffic and build solid links. When guest posting, try to post on websites that provide value and relate to your niche.
As you can see, there are a handful of ways to rank a local website. As long as you build value and look for no shortcuts, there’s no reason you can’t rise to the top.